“Only the heart is active forever”
is the heart of everyone who participates in the Champions Tour. The hearts of the fans looking at them are no different. I go to the field and participate in the competition as a gallery while imagining the vitality of my youth. As much as that, the Champions Tour is such a tournament that stimulates the nostalgia of old fans.
The KPGA Champions Tour was founded in 1997. Since then, the event has been held in two categories: the Senior Division for those aged 50 and older, and the Grand Senior Division for those aged 60 and older.
The US PGA Champions Tour is already active. In 2022, 28 competitions were held on a grand scale with a total prize money of about $61.9 million. Compared to the KPGA Champions Tour, it is 56.5 times and 22 times larger, respectively.
Ernie Els (54, South Africa), Steve Stricker (56, USA), Bernhard Langer (66, Germany), and John Daly (57, USA) stimulate the hearts of old fans who want to reminisce about their memories, and they are as good as PGA Tour events. It boasts unpopularity.
Compared to the PGA, the ‘KPGA Champions Tour’ is still in its infancy. However, it has grown and reached the present, and there is a lot of room for further growth in the future.
The current KPGA Champions Tour is a war of stars. Choi Kyung-ju (53. SK Telecom) and Yang Yong-eun (51) hold the KPGA Champions Tour seeds. Heo Seok-ho (50) and Jang Ik-je (50) have also completed all preparations to appear on the senior stage in Korea.
In addition, in the 2023 KPGA Champions Tour, Choi Sang-ho (68), Choi Kwang-soo (63), Jo Cheol-sang (65), Park Nam-shin (64), Kim Jong-deok (62. Milan International), Shin Yong-jin (59), Kang Wook-soon (57), Seok Jong-yul (54), Park No-seok (56), Park Do-gyu (53), and Mo Jung-gyeong (52) are also scheduled to be active.
All of them were so-called ‘stars among stars’ in the past. In line with this hot atmosphere, KPGA plans to upgrade the scale of the KPGA Champions Tour in the 2023 season. 토토
In fact, if you look at the total prize money of KPGA Champions Tour events over the past three years, the prospects are bright. In any competition, the size of the prize money should be large. That’s how good players come in.
In 2020, there were 11 competitions with a total prize of 950 million won, 2021 with 13 competitions with a total prize of 1.15 billion won, and 2022 with a total prize of 1.4 billion won in 13 competitions. Year after year, the number of competitions and prize pools are increasing. Now, in terms of scale, it has risen to a level similar to that of Japan.
The number of broadcast competitions and average ratings are also noteworthy. In 2020, only 4 competitions were broadcast, but 6 competitions in 2021 and 7 competitions in 2022 visited viewers live. It means that the contest is increasingly appealing to broadcasters.
The number of participants also increased. Last year, a whopping 3,402 players were active on the KPGA Champions Tour, including amateurs. The numbers keep growing. This is because as the age increases, the number of people who play golf as a hobby continues to increase.
The KPGA Champions Tour is full of interesting storytelling elements with the various histories of participating players. The potential is high enough to capture the attention of title sponsors and fans.
In fact, the KPGA Champions Tour’s title sponsor advertising effect was the highest compared to other tour events.